GIS in Business and as Infrastructure

Objectives of lecture


GIS Analysis for Business

Commercial applications are vast. Some examples...

Logistics:

Use transportation data and network analysis to allocate assets to serving customers

Communications

Cell-phone technology is line-of-sight. Viewshed analysis is key.

(also a huge emphasis on private utilities in managing assets and facilities)

Location, location, location

Site selection

core of the competitive edge in fast food, retail, etc.

Appraisal, banks (and other lenders), etc.

Marketing

"Geodemographics"

highly controversial in some circles. Micro markets, zip code, block, "roof top" narrower and narrower targeting of direct mail, catalogs, etc.

Geography 367 class


Geographic Information Infrastructure

National Spatial Data Infrastructure

a central "Clearinghouse"

Future of the library