Cartograms: (infrequently used as a synonym for thematic map, but implies distortion)
Basic rule of choropleth mapping is that you cannot manipulate SIZE, cartograms attempt to escape this limitation. They may be an exception that proves a rule...
space distorted based on some redefinition of distance (from
a point)
as in "functional distance" such as time of travel.
linear cartograms are relatively simple when performed from a
central focus.
The size of an area is rescaled to be proportional
to the attribute.
Manipulate the graphic variable size to communicate magnitude
of a variable.
positive values - zero means the area vanishes, negative means what?
Minimum perceptual size (scale of cartogram) is given in attribute value
Skewed distributions are difficult
Recognition of shapes
Each area (polygon) scaled by shrinking towards its center
Largest value is shown at full size (no expansion)
Polygons lose contiguity, but retain identifiable shape
Goal: make each area proportional to the attribute, while retaining connectivity and general geographic orientation
A cartogram should be constructed for the raw magnitude underlying the phenomenon studied. In the case of US Presidential Elections it is Electoral Votes, in economic studies it could be gross regional product or employment in some general sector. Then another attribute (% vote for Kennedy) is shown in the distorted zones.
Cartogram
resource: UC Santa Barbara